A First Look at Communication Theory
A First Look at Communication Theory by Em Griffin, Andrew M. Ledbetter, and Glenn G. Sparks is an engaging introductory textbook that explores the major theories explaining how people communicate, develop relationships, influence one another, and interpret messages in social and cultural contexts. Written in an accessible, conversational style, the book introduces complex concepts through relatable examples, research findings, and connections to everyday life.
The book examines more than 30 communication theories across interpersonal communication, relationship development, persuasion, group and organizational communication, intercultural communication, gender and communication, and mass media. Topics include symbolic interactionism, social penetration theory, uncertainty reduction theory, cognitive dissonance theory, communication privacy management, and cultivation theory.
By presenting theories individually and connecting them to real-world situations, the book helps readers compare different perspectives, evaluate communication processes, and develop critical thinking skills. It is a useful resource for students studying communication, media studies, journalism, public relations, and related disciplines, as well as anyone interested in understanding how communication shapes relationships, groups, organizations, and society.
Product Details:
| Detail | Information |
|---|---|
| Title | A First Look at Communication Theory |
| Edition | 11th Edition — International Student Edition |
| Authors | Em Griffin, Andrew M. Ledbetter, Glenn G. Sparks |
| ISBN-13 | 9781265209247 |
| ISBN-10 | 1265209243 |
| Publisher | McGraw Hill Education |
| Binding | Paperback |
| Pages | 578 |
| Language | English |
| Publication Date | March 29, 2022 |
| Subject | Communication Theory, Interpersonal Communication, Media Studies |