{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value","description":"\u003cp\u003e\u003cspan\u003eTo stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the \"build trap,\" cranking out features to meet their schedule rather than the customer's needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn five parts, this book explores:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy organizations ship features rather than cultivate the value those features represent\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to set up a product organization that scales\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow product strategy connects a company's vision and economic outcomes back to the product activities\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to identify and pursue the right opportunities for producing value through an iterative product framework\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to build a culture focused on successful outcomes over outputs\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"celwidget aplus-module module-8 aplus-standard\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-fixed-width\"\u003e\n\u003cdiv class=\"apm-spacing\"\u003e\n\u003cdiv class=\"apm-lefttwothirdswrap apm-floatleft\"\u003e\n\u003cdiv class=\"apm-centerthirdcol\"\u003e\n\u003ch3 class=\"a-spacing-mini\"\u003eAbout This Book\u003c\/h3\u003e\n\u003cp class=\"a-spacing-base\"\u003eThis book is for every product person. It’s for the senior in college who wants to be a product manager but doesn’t quite understand the full landscape of the job. It’s for the first-time product manager who was thrown into the fray and is looking for guidance. It’s for the product manager, just promoted to VP, who needs a guide to set up their organization so that it scales successfully. It’s for the leaders of large organizations who are looking to obtain that competitive advantage.\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eThe version of \u003cspan class=\"a-text-italic\"\u003eEscaping the Build Trap\u003c\/span\u003e you are about to read is the fourth rewrite of this book in three years. It is a culmination of what I have learned about how roles, strategy, process, and organizational dynamics affect the value that a company can deliver.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apm-rightthirdcol\"\u003e\n\u003cdiv class=\"apm-rightthirdcol-inner\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module module-8 aplus-standard\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-fixed-width\"\u003e\n\u003cdiv class=\"apm-spacing\"\u003e\n\u003cdiv class=\"apm-lefttwothirdswrap apm-floatleft\"\u003e\n\u003cdiv class=\"apm-leftimage\"\u003e\u003cimg alt=\"Build trap, Product Management\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/vc\/2e909833-5e56-4ee8-bf7a-88d38f845c6c._CR59,135,1073,1073_PT0_SX300__.png\" class=\"a-spacing-mini\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"apm-centerthirdcol\"\u003e\n\u003cp class=\"a-spacing-base\"\u003eThis book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components:\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003e \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCreating a product manager role with the right responsibilities and structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eEnabling those product managers with a strategy that promotes good decision making\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUnderstanding the process of determining what product to build, through experimentation and optimization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003eSupporting everyone with the right organizational policies, culture, and rewards to allow product management to thrive\u003cbr\u003e\u003c\/span\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cdiv id=\"detailBullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎ \u003c\/span\u003e\u003cspan\u003eO'Reilly Media\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePublication date ‏ : ‎ \u003c\/span\u003e\u003cspan\u003eNovember 29, 2018\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eEdition ‏ : ‎ \u003c\/span\u003e\u003cspan\u003e1st\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎ \u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePrint length ‏ : ‎ \u003c\/span\u003e\u003cspan\u003e200 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎ \u003c\/span\u003e\u003cspan\u003e149197379X\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎ \u003c\/span\u003e\u003cspan\u003e978-1491973790\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eItem Weight ‏ : ‎ \u003c\/span\u003e\u003cspan\u003e9.9 ounces\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎ \u003c\/span\u003e\u003cspan\u003e6 x 0.75 x 9 inches\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Book Stella","offers":[{"title":"Default Title","offer_id":67233218298105,"sku":null,"price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/6948\/2745\/files\/EscapingtheBuildTrap.jpg?v=1790552350","url":"https:\/\/thebookscharm.com\/products\/escaping-the-build-trap-how-effective-product-management-creates-real-value","provider":"My Store","version":"1.0","type":"link"}