A First Look at Communication Theory
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A First Look at Communication Theory
$38.90
$78.90
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Detailed Overview:
A First Look at Communication Theory is a highly respected and widely adopted textbook that introduces students to the fascinating world of communication theories in a clear, engaging, and easy-to-understand manner. Written by Em Griffin, Andrew Ledbetter, and Glenn Sparks, the book is designed especially for beginners studying communication, media studies, journalism, public relations, and related disciplines. The text presents complex communication theories in a conversational style, helping readers understand abstract concepts through relatable examples and real-life applications. It introduces over 30 influential theories that explain how people communicate, interact, build relationships, and understand media and society.
The book covers foundational and contemporary theories across interpersonal communication, group dynamics, mass communication, rhetoric, and cultural studies. With practical examples, pop-culture references, case studies, and engaging storytelling, readers can easily connect theory with everyday life experiences. The structured chapter format encourages critical thinking and helps students compare different communication perspectives effectively. Ideal for undergraduate coursework and academic learning, A First Look at Communication Theory serves as both an educational guide and a valuable reference for understanding the power and impact of communication in modern society.
Product Details:
Title: A First Look at Communication Theory
Author: Em Griffin, Andrew M. Ledbetter, Glenn G. Sparks
ISBN-13: 9781265209247
ISBN-10: 1265209243
Publisher: McGraw Hill Education
Binding: Paperback
No of Pages: 578
Language: English
Publisher Date: 29 March 2022.
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